Notícias

Influencer Marketing in 2018: What Luxury Brands in China Need to Know

Influencer Marketing in 2018: What Luxury Brands in China Need to Know

Age, it seems, plays a vital role in the effectiveness of celebrity endorsements in China, according to a new report released on August 27 by the New York-based data intelligence firm Gartner L2 titled “Luxury China: Influencers.”

The study reveals that three boy celebrities with an average age of 18 are the most effective celebrity spokesmen for luxury brands and that older Chinese celebrities like Angelababy and Chris Lee—despite being more high-profile—have lost some appeal.

LEIA MAIS arrow_forward
Authorities seize US$500 million worth counterfeit goods

Authorities seize US$500 million worth counterfeit goods

The federal government said it had seized enough counterfeit Gucci bags, Hermes belts and Tory Burch purses to fill 22 shipping containers, in a six-year investigation into the importation and sale of fake luxury goods that ended on Thursday with charges filed against 33 people. The individuals were charged with conspiracy, trafficking in counterfeit goods […]

LEIA MAIS arrow_forward